Vertascend Privacy Policy

Last Updated: May 18, 2025

Vertascend ("we," "our," or "us"), a division of Innovative Retail Group, is a data-as-a-service (DaaS) provider delivering targeted audience data to help businesses connect with verified leads. We offer monthly subscriptions based on selected zip codes and keywords, which power lead generation and audience sync to platforms like Meta. ThisPrivacy Policy explains how we collect, use, disclose, and safeguard information in the course of providing our services.

1. What We DoVertascend enables growth-ready businesses to access verified, intent-based leads through:

- Geographic and keyword-based audience targeting

- Delivery of lead data via email

- Automated syncing of audience data to Meta (Facebook/Instagram)

- Custom audience creation based on real purchase intent signals.

2. Types of Information We Collect

2.1 Information About Our Clients

To provide our services, we collect and process the following information about our Clients:

- Contact information (name, email address, phone number)

- Billing information and payment details

- Account credentials

- Service preferences and configurations

- Marketing and communications preferences

- Usage data related to our platform

2.2 Information About Consumers

To create our audience data products, we collect or process the following types of information about consumers:

- Email addresses (business and personal)

- Names and zip codes

- IP addresses and device identifiers

- Marketing interaction data (e.g., ad clicks, email opens)

- Interest indicators based on keyword targeting

- Demographic information

- Purchase intent signals

2.3 Sources of Information

We collect this information from:

- Third-party data providers with whom we have contractual relationships

- Public and commercially available sources

- Behavioral signals and online activity data

- Data partners who have obtained appropriate consent or have another legal basis for sharing such data.

All data is used for targeted business marketing and never for eligibility decisions related to credit, housing, employment, or insurance.

3. How We Use Your Information

3.1 Client InformationWe use information about our clients to:

- Create and manage client accounts

- Process payments and billing

- Provide customer support and service communications

- Improve our platform and services

- Send marketing communications (subject to your preferences)

- Comply with legal obligations

3.2 Consumer Information

We use consumer information to:

- Build and deliver custom audience lists to subscribers

- Sync audiences to Meta for campaign execution

- Email lists directly to the purchaser as part of the subscription service

- Ensure compliance with service terms and legal requirements

- Improve the accuracy and effectiveness of our data products

We do not use consumer data for profiling unrelated to our services or for any purpose beyond what is described in this Privacy Policy.

4. Legal Bases for Processing

We process personal information on the following legal bases:

- Performance of our contract with you

- Our legitimate business interests

- Compliance with legal obligations

- Consent, where required by law

For consumer data, we rely on the lawful bases established by our data providers, which may include consent, legitimate interest, or contractual necessity.

5. Sharing of Data

5.1 Service Providers

We may share information with service providers who help us operate our business and deliver our services, including:

- Cloud hosting and infrastructure providers

- Payment processors

- Email delivery services

- Customer relationship management systems

- Analytics providers

5.2 Business Partners

We share consumer data with Meta (for audience syncing) as directed by our clients and as part of our core services.

5.3 Legal Requirements

We may disclose information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

5.4 Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We do not sell data outside the use cases outlined in a customer's subscription.

6. Data Retention

6.1 Client Information

We retain client account information for as long as your account is active or as needed to provide you services. We will retain and use this information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

6.2 Consumer Information

We retain consumer data in our systems for as long as necessary to provide our services and for a reasonable period thereafter for analytical and historical purposes. Specific retention periods vary based on data type, purpose, and legal requirements, but typically do not exceed 24 months for intent-based signals.

7. Your Rights and Choices

7.1 Client Rights

As our client, you may:

- Access, correct, or update your account information at any time by logging into your account

- Request deletion of your account by contacting support

- Opt out of marketing communications via the unsubscribe link in our emails

7.2 Consumer Rights

Individuals whose data is included in our audience products may:

- Request access to their personal data held by Vertascend

- Request deletion of their data, subject to legal and operational obligations

- Opt out of inclusion in our audience products

To make a request, email: [email protected]

8. Cookies and Tracking

Vertascend does not rely heavily on website tracking. We may use minimal session cookies to improve usability, but we do not track consumer behavior across unrelated Websites. When you visit our website, we may collect:

- Log data (IP address, browser type, pages visited)

- Device information

- Cookie data for essential website functionality

You can control cookies through your browser settings.

9. Data SecurityWe implement appropriate technical and organizational measures to protect the information we collect and maintain. These measures include:

- Access controls and authentication requirements

- Encryption of sensitive data in transit and at rest

- Regular security assessments and testing

- Employee training on data protection

- Physical security controls for our facilities

While we strive to use commercially acceptable means to protect your information, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. International Data Transfers

All data is stored and processed within the United States. If you are accessing our services from outside the United States, you acknowledge that your information may be transferred to, stored, and processed in the United States, where our servers are located. If you are in the European Economic Area (EEA), United Kingdom, or Switzerland, we ensure appropriate safeguards are in place for such transfers, which may include standard contractual clauses approved by the European Commission or other applicable transfer mechanisms.

11. Children's Privacy

Our services are not directed to children under the age of 18, and we do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will take steps to delete such information as soon as possible.

12. CCPA Rights (California Residents)If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information:

- Right to Know: You may request information about the personal information we have collected about you and how we have used and disclosed it

- Right to Delete: You may request that we delete your personal information, subject to certain exceptions

- Right to Opt-Out: You may opt out of having your data shared in connection with a purchased audience

To exercise these rights, please contact us at [email protected]. We will not discriminate against you for exercising any of your CCPA rights.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated "Last Updated" date at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: [email protected]

Postal Address:

Vertascend

8145 W Mary Jane Lane

Peoria, AZ 85382

We will respond to your inquiry as soon as reasonably possible and within anytime frames required by applicable law. By subscribing to or using Vertascend's DaaS platform, you acknowledge that you have read and understood this Privacy Policy.